2024's Hottest New Color?

2024’s Hottest New Color? Northland® collaborates with Jeff “Gussy” Gustafson to create brilliant new Smeltinator® and Smeltinator® Underspin pattern. BEMIDJI, Minn. (March 12, 2024) – If you haven’t heard about Gussy’s 2023 Bassmaster Classic victory, well, quite frankly, you’ve been living under a boat tarp. Nearly as big news was his innovative technique and distinctive […]

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